Recruiting and hiring is a hot-button topic for many companies across the US these days and the companies in the Nashville area are no exception. Nashville is strategically located right in the heart of the Tennessee Valley and is comprised of ten counties (Cheatham, Davidson, Dickson, Maury, Montgomery, Robertson, Rutherford, Sumner, Williamson, and Wilson). Nashville is home to just over two million and growing rapidly. Nashville has seen a 19.0% population increase since 2010, according to the Boyd Center for Business and Economic Research, University of Tennessee, Knoxville. 

The US Census reports that Nashville’s demographics as of 2019 are as follows:

The Nashville area is made up of a diverse mix of both private and public businesses and industries. The area has seen consistent job growth, low unemployment, and an influx of outside investment over the last few years. With over 53,000 businesses, Nashville is considered a hub for healthcare, finance, manufacturing, technology, and music and entertainment. 

According to the 2022 Regional Economic Development Guide put out by the Nashville Chamber of Commerce, the Nashville region has consistently ranked in the top 5% of all metro areas in the country over the last five years for job growth. The top three counties for growth in the Nashville area are Williamson, Wilson, and Maury. 




According to the Labor and Workforce Development organization, the statewide unemployment is 3.2%, the lowest in State history. The preliminary statistics for the Nashville-Davidson-Murfreesboro-Franklin area for March 2022 were 2.4% and April 2.5%. 


The top three counties in the Nashville area for population growth are Williamson County (15.9%), Wilson (15.2%), and Maury (13.8%). These counties have contributed to the region’s steady job growth rate over the last five years. 


Franklin, TN

Williamson County is located southwest of the city of Nashville and combines a small-town feel and quiet rural countryside. According to the 2020 United States Census, the population was 247,726. Williamson is home to Franklin, Brentwood, and Spring Hill, some of the most popular towns. Williamson is seen as one of the nation’s fastest-steady job growth rateTennessee’s inc. 5000 companies. Some of the county’s largest employers outside of state and local employees are United Health Care, Nissan Americas, Mitsubishi, and HCA Healthcare. 


You will find Wilson County located to the east of the city of Nashville. Some larger towns in Wilson are Lebanon, Mt. Juliet, and Watertown. Wilson County has a population of just over 145,000 people, experiencing over a 15% increase since 2015. Companies that call Wilson County home are Amazon, the headquarters of Cracker Barrel Old Country Store, and CEVA Logistics, per the Nashville Business Journal. 


Maury County falls about an hour south of the city of Nashville and is made up of towns such as Spring Hill, Columbia, and Mount Pleasant. Per the 2020 US Census, the county has a population of over 100,000 people. Some major employers outside the county’s government include General Motors, Maury Regional Medical Center, and the Tennessee Farm Bureau. 

So what does all this mean? The numbers at first glance look good, but many organizations are struggling with hiring and retaining employees. 

Incipio Workforce Solutions can partner with you to look at the big picture for your organization. We have a four-pronged approach when working with our customers that allow us to come alongside organizations and not just hire people but help you build your business in an organic way through recruiting, workforce alignment, human resource services, and company branding.

Now is the time to take your workforce alignment, recruiting, employer brand, and human resources to the next level. Contact us today to collaborate with our experts. 


Incipio Workforce Solutions is a strategic partner in helping businesses thrive through recruiting, HR solutions, direct hire recruiting, employer branding, team building, and more! Since 2015, Incipio has been on a mission to transform the way companies attract, engage, and delight their team members. Our professional services break down the challenges you face and create manageable goals, obtainable standards, and process improvements to reorganize, revitalize, and redefine what was into what is possible. Comprised of expertise in HR, Recruiting, Employer Branding, and Service, Incipio gives companies the tools they need to successfully manage their employee experience from interview to retirement. For more information on how we can help you and your business, call us at 502-409-4821 or email us at [email protected].