Protecting Your “Valuables”

incipioworkstg on March 30, 2021

When you look at your balance sheet, you’ll likely see payroll is your greatest expense. So it only makes sense you should treat your people as your most valuable asset. But how do you do that and “protect your valuables?”

Keep employees engaged

It’s important your employees feel they are part of a team. So how do you accomplish that? With confidence and clarity! I believe in vulnerability and transparency. That means you share exactly where your company is heading and you are clear about the organization’s goals. That helps put everyone on the same page and provides an understanding of how they impact the business. That doesn’t mean as a leader you have to let everyone know the financials. But being clear about the greatest challenges and opportunities within the organization ensures everyone is on the same page.

Develop open lines of communication

How you communicate with employees can be different for different organizations. It might be email blasts, text messages or blog posts on a company Facebook page. Or maybe townhall meetings or weekly “touchbase” sessions will work best for you. However you accomplish it, it’s crucial you keep those lines of communication open and vibrant. The most motivated employees know their voices are being heard.

Invest in your people

I’ve talked a lot in the past about the importance of ongoing learning and professional development. Investing in your people will improve your organization’s performance and it will help in retention. There is a perception people leave a job purely for a bump in their base salary. I don’t believe that! I find people are much more likely to leave an organization when they feel their current employer is unwilling or uncommitted to professional development.

I think this quote from entrepreneur Richard Branson puts it quite well: “Train people well enough so they can leave, treat them well enough, so they don’t want to.”

Goal Setting: Starting Your 2021 Out Right!

incipioworkstg on January 8, 2021

I’ve heard a lot of people say, “I can’t wait for 2020 to be over!” That’s certainly a common opinion. But here’s the thing – I don’t think anything is going to miraculously change just because the calendar now says 2021. This “new normal” may last for another six months or more. So instead, I prefer to look back at 2020 and think about what we learned and how we can turn that into action in the New Year.

By looking at the positive, I can appreciate some aspects of 2020. For one thing, I think we learned how to be flexible. After all, in many cases we had to do a complete 180 overnight! I had to cancel some thirty trips and I love to travel. Was it fun not being with family? No! But in the positive, I didn’t experience the “overwhelming type of busy” as in the past. From a business perspective, 2020 gave me the gift of time while it also helped me focus and ensure we stayed aligned to our goals.

In 2020, we also importantly devoted time to thinking about how we could better function as a team. Since people were no longer in their office right down the hall, we developed new ways to stay in touch and even grow. As I mentioned in a previous blog, many companies realized the six-month or yearly performance review no longer was effective. Those systems were replaced with much better ways of setting goals and tracking effectiveness on both a personal and professional level.

So instead of being excited that 2020 is finally over, I say look back and try to find something positive. Hey, we’re still here – making an impact and collecting revenue. And that is something to celebrate!

Annual Performance Evaluation: Affirmation And Acknowledgement For A Job Well Done The Last 12 Months

incipioworkstg on November 9, 2020

Employees are craving feedback from management. In fact, a recent Gallup survey found more than 70% of respondents want feedback on their job performance on a weekly or even a daily basis. Not only is feedback actively desired, if provided correctly it can have an incredibly constructive impact on the workplace. Studies show regular feedback – both positive and negative – leads to lower turnover and increased productivity.

CREATE A FEEDBACK LOOP

Annual reviews alone won’t meet that need for feedback. We have found annual reviews generally are just a snapshot of someone’s performance in the last four to six weeks. Successful companies have a system in place for regular feedback so the annual review becomes a collection of ongoing performance.

TECHNOLOGY CAN HELP

Technology can provide you with reminders for performance notes, goal setting and weekly or monthly reports. There are lots of tools and systems available today that create feedback vehicles from self-evaluation to 360 reviews, which include feedback from peers, management and even clients. Self-evaluation is crucial. How does the employee see how he or she is doing? Does the employee have a clear picture of the yearly goals? Then you can narrow in on what really motivates employees leading to successful employee engagement.

THE RESULT

The goal is to create an effective working relationship. Feedback will help you see what is working well and how you can work even better together. It will help you set goals on a monthly and yearly basis. And importantly, regular feedback will help you in succession planning by identifying high performers who will grow with the company as well as helping you see areas where you may need to look at hiring from the outside.

BEGIN WITH ONBOARDING

An effective feedback process starts with an efficient onboarding program. As we discussed in an earlier blog, successful companies set up clear expectations before an employee is even hired. Employees then have clarity around what they do for their day-to-day tasks and have a clear understanding on how those tasks are evaluated.

The best organizations are made up of people who are motivated by recognition. They are productive employees because they see and hear the value of what they do. As a leader, providing regular feedback is one of the most important things you can to do make sure each person on your team feels valued.

Are you Loyal? The Power of Vulnerability and Transparency

incipioworkstg on September 10, 2020

What It Takes to Develop a Partnership

When Incipio meets with a business or organization considering using our services, we make it clear we don’t want to be seen as just a vendor. Our goal is to develop a partnership focusing on results. We want to work together to come up with clear expectations with measurable outcomes.

How do we accomplish that? One of the specific ways is by insisting our relationship is based on transparency. We stress upfront we want honest and frank discussions that will help us focus quickly on areas where improvement is possible and where Incipio can make a difference.

ASK FOR HONEST FEEDBACK

It’s not easy for everyone. Some see being transparent as a weakness. I don’t see it that way. I’ve found the most successful business people have an understanding it’s okay not to be perfect. I like to call it being “vulnerable.”

Business leaders who take this approach are often the most innovative. That’s not to say you should make your business a democracy. Rather say to the team, “This is the way I see it, but you feel differently about it, let’s have a discussion.”

BE AUTHENTIC

Being able to express yourself in a vulnerable and transparent way is empowering and helps everyone grow stronger. We’re not looking for an argument because that doesn’t change anyone. Instead, we have found what does change behavior is authenticity.

I think being able to express yourself in this way is empowering and is guaranteed to deepen any relationship. We’re not interested in a superficial or judgmental relationship. We want to understand each other with what I call “real talk.” That creates a partnership where both parties benefit and grow stronger.

Your Company’s Reputation from An Employee’s Perspective.

incipioworkstg on May 20, 2020

Lori Fain

Your Company’s Reputation From an Employee’s Perspective.

When I think of social media in relation to recruiting, it takes me straight to employer branding. Employer branding is simply the process of creating, growing, and maintaining a company’s reputation and popularity from a potential employee’s perspective. It’s a crucial way for an organization to prove its worth to candidates.

What is the number one reason employer branding is so important? It’s the business identity of your company. It’s what makes your company a great employer and one that stands out to candidates. It also helps your team attract and improve your candidate pool for current and future opportunities. Having a reputable employer brand is a must for an organization’s strategy by helping companies recruit and retain great talent, reduce hiring costs, and improve overall employee productivity.

Tell the World You Are a Great Employer

A great employer brand is one that offers a clear message about the organization and what it stands for. It shows the company is committed to consistent communication with stakeholders, raising awareness of what the organization offers.

The following steps are a great place to start when creating your employer brand. These tips should set you up to boost your employer brand and attract talented hires who are a great fit!

Message – Create an authentic message and tone of voice for your brand so candidates know exactly what to expect. Make sure the brand voice is consistent at every touchpoint by aligning the messaging on your career website with video content, the application process, assessment platforms, and one-on-one conversations with your talent management team.

Culture – Recruitment plays an influential role in nurturing culture and ensuring you’re finding great talent. Consider what type of culture you are aiming to create. Employer brand reflects your culture rather than something that can be prescribed. Building a positive culture within your organization is at the core of a strong employer brand.

Brand Perception – Employees will unquestionably use platforms like Facebook, LinkedIn, Twitter, Glassdoor and Indeed to share their work experiences with an organization. These platforms are a source of valuable feedback to address elements of your employee value proposition. Of course, not all employees are happy all of the time so watch out for pain points that may deter top talent from applying. It is crucial that a company monitor its employee brand on an ongoing basis.

Technology – Technology is a positive asset to employer branding and provides better communication channels improving the candidate experience. Technology can streamline candidate engagement, job search, applications, assessment and selection processes, as well as interview scheduling and feedback. Thanks to technology, talent management teams can provide an exceptional candidate experience that reinforces the employer brand.

Candidates are Customers – Jobseekers want to know about a company’s expectations, work style and interview process and that information is easily accessible during their job search. They may also leave reviews about their personal candidate experience. For that reason, it is essential to provide a positive, timely, consistent, fair and engaging candidate experience.

Storytelling – Once you have initiated contact with your talent pool, keep potential candidates engaged through regular communication. Storytelling might include landing pages that show videos relevant to positions within the organization or sharing stories from current employees about their own experiences.

Storytelling is an opportunity to make your brand personal, to tell the story of real people rather than faceless associates. By using engaging human narratives, you will attract the type of candidates who see themselves creating similar stories. That increases the probability great talent will enter the top of the recruitment funnel.

Layers & Depth – There are plenty of tactics beyond the written word you can use to actively promote your employer brand. Providing an appealing vision that inspires people can often be best accomplished visually – through photography, imagery or video. Many companies are utilizing social media channels like Facebook and Instagram to connect with their target talent populations.

Depth also means making communication a conversation rather than a one-way street. Consider tools like Chatbots for helping candidates get answers to their questions or hosting online career fairs.

Own your space – Make sure you are where your target talent is. Whether it be LinkedIn, Facebook, Instagram or Pinterest, make your impact in the right places. This tactic is especially valuable if you are trying to hire in an area that is outside your usual sphere – think of a company moving into new geographical markets.

Connect employer and corporate brand – A positive candidate experience adds value to both employer and consumer brands. Conversely, there are risks: jobseekers may stop purchasing or purchase less from a brand because of a negative candidate experience.

Employer Branding: Absolutely Essential

incipioworkstg on May 15, 2020

Lisa Bottorff

Essential, Engaging, Effective.

A company that is not working on employer branding is frankly missing the boat. With the abundance of social media avenues available today, promoting your employer brand has never been easier. Prospective applicants want to know your company is a good place to work. That your organization is fair. That you embrace diversity. That you treat employees like family. If all of this comes across in your brand, your organization becomes a place where people want to work. It is the most effective type of marketing available to you!

Developing an effective employer brand certainly starts at the top. Make sure human resources has a seat at the management table. Examine your policies and procedures and most importantly, your Mission, Vision and Values statement. Ask yourself, is the message communicated throughout your entire organization so employees on the front lines embrace it just like your management team?

Employees need to know how important their jobs are. Why that little piece they are putting on a wheel is vital – and what can happen if something happens to that wheel because they didn’t take the care required. Organizations with the most effective cultures make sure employees understand how their part of the puzzle fits in the overall picture.

How Do You Look?

You can’t hide these days. A quick Google search will turn up almost everything about your company from financial statements, employee satisfaction to pay and benefits. Your employer brand communicates it all to your community and your potential workforce. If you can get your employees bragging about how great your organization is then you’ve got it made. You won’t need to do a lot of marketing to find top talent if you’ve become a great place to work and you have everyone talking about it.

Get The Right People for Your Business- And Keep Them!

incipioworkstg on April 21, 2020

Lori Fain-Incipio Workforce Solutions

Why Retention Matters

Recruitment should go hand in hand with retention. In fact, I would argue you can’t have recruitment without retention. Companies should be both “recruit ready” and “retention ready.”

Here’s what I mean. The days of a large pool of candidates waiting to be hired are gone. That’s just not the case anymore – particularly in skilled positions where employees are required to have certain licenses or certifications. This requires you to think about what potential hires see when they do their homework about your company. It’s similar to online shopping. Before or during the hiring process a candidate will certainly check the reviews of your company and negative comments always carry the most weight.

As part of the recruiting process, you should answer several questions. What do your professional development programs look like? How are your employees treated? Are your employees being coached, mentored and prepared for advancement? Companies with effective retention programs are the most successful in recruitment.

How We Can Help

At Incipio, when we assist a company with recruitment we work on spending time upfront with clients. We walk through all aspects of the position, the organization, and the market. We go in and see where the work is going to take place. We meet the people who the candidate will be working with. We examine what both short and long-term success looks like to make sure the position is a good fit for both the organization and the candidate. Some of these conversations can be uncomfortable but they are crucial because the strategy sessions ensure recruiting efforts produce positive results as quickly as possible.

Recruitment: A Better Process for Better People

incipioworkstg on April 2, 2020

How to Get People Who Are Right for Your Business

Businesses often think of recruitment as a necessary evil. At Incipio, we encourage our clients to view recruitment as a strategy – not as a headache.

OUR PROCESS

We are firm believers in what we call an “Operating Style Assessment.” Our process is to assess individuals on the team followed by an assessment of applicants. This is one of the key differentiators with Incipio’s service. These assessments provide much more than simply identifying strengths and weaknesses. They help ensure the new hire makes a positive assimilation into an existing team by improving communication.

During the interview process, you’ll likely see a candidate at his or her finest. Your goal is to retain that energy and passion and harness it into onboarding and far beyond. We can help you merge communication across the team and focus on mentoring, coaching and managing performance. That gets you through a new hire’s “honeymoon phase” faster and lets you get down to business.

For example, the assessment shows a team member needs time to process new directives. The new hire learns that upfront – as opposed to overwhelming a team member in the beginning. We’ve found much greater results in retention for companies that follow our process.

OUR GOAL

Incipio has two primary goals: Reduce the cost of doing business and increase revenue. If we aren’t doing one of those two things, then we’re not doing what we were hired to do. Labor costs are the biggest expense to an organization. Instead of seeing that expense only as a line item in a financial report, we help our clients capitalize on the value of what that line can bring to the business.

HOW DO YOU KNOW IF YOU SHOULD HIRE A RECRUITER

If recruiting is taking up a lot of our time, it can be a great value-add to outsource it. For example, if you work a 40-hour week and you spend more than five percent of your time and effort to fill a position, you should outsource it. The value and return on investment of an experienced, trained, a talented recruiter will not only produce a higher ROI for you, you’ll find better talent faster!

Professional Development: Keeping it Strong

incipioworkstg on March 26, 2020

Are Your Professional Development Efforts Really Sticking?

Have you worked at a company where everyone was required to attend a two-hour team-building exercise? The company likely heard something about professional development and assumed this exercise would solve whatever issues it was having with employees. Everything seemed great. Employees seemed to “like each other” again. But the next day people went back to their jobs – got busy – and soon the benefit of the exercise was lost. That is “transactional” professional development. It simply gets employees “pumped up” for a few hours.

What needs to happen is “transformational” professional development. After assessments of the strengths of employees – and after you have identified what skills you need to develop – you put together a plan and a budget and begin targeted training and coaching. Then you combine that with actionable steps and expectations to hold people accountable.

If it’s not part of your strategic plan, that’s a problem. I’ve never seen a successful business that didn’t make employee personal growth a priority. Professional development at a previous employer made me who I am today. My growth occurred early in my career because that company was committed to developing their employees – helping them learn to be engaged, loyal and productive. It was seen as an important step that would lead to growth of the business.

HOW CAN YOU TELL IF IT’S SUCCESSFUL

Reducing turnover is one way to measure success. Companies always worry they’re going to invest in professional development and then an employee is going to walk out the door and go somewhere else. But what’s the alternative? For them to leave and complain about the company they worked for because they didn’t provide any training or coaching? Or for a company to provide professional development so if employees do leave they have positive things to say about what a great place it was to work? Plus, if you promote continued learning as part of your values during the recruiting process you’ll likely attract candidates who want opportunities to learn, grow and innovate – an important trait in today’s rapidly changing economy.

TIMES HAVE CHANGED

You can’t do business today the way you have always done it. People coming into the workforce today are in many cases an entirely different set of people. Some haven’t had parents at home to shape them into the people they need to be. Others have parents working so hard to make ends meet they simply aren’t around as often as our parents. In many cases business owners today are forced to become parents. They have to invest in developing people and teaching the soft skills important to be successful in a job – like why showing up on time is important. The most successful companies take pride in treating employees as family – respecting them and providing them with professional development to help them become people who are committed to lifelong learning.

Bulking Up Your Business, Focusing on Your Team

incipioworkstg on March 17, 2020

Professional development is all about developing a team. Whether it’s professional or personal, development helps employees grow to better the organization while at the same time helping to better themselves.

The most successful companies, and the most confident leaders, recognize the value of training, coaching and development. When a conversation with an employee takes place in the appropriate tone and manner, professional development is seen by the employee as a perk – not a punishment. Communication is crucial to ensure the message is shared in the correct way so the employee realizes coaching could provide an upward career trajectory. It’s sharing with associates the company is willing to invest time and money in their growth.

You may want to begin the program with your top performers – your “up and comers.” People you see who take initiative but often are silent performers not seeking recognition. Perhaps you have an employee who is ready to be promoted but has never managed people. Now is the time to be proactive to guarantee success. When developing people or changing behavior there is always a learning curve. But if you’re following the plan and budget you have created, you’ll be prepared.

WHAT ARE THE OPTIONS

A development program could take the form of on-the-job training. It might provide educational opportunities outside the organization. It could include mentoring or job shadowing where a more seasoned employee takes part of the day to pass on knowledge and experience. You don’t need to do it all the time. Perhaps the plan says an employee spends a half day every two weeks shadowing someone across every functional area so they come to understand how each department works. This way employees learn and absorb new skills but are still productive in their current roles. It’s up to leaders to choose what is most effective for workers by asking what they want to learn and then determining and what works best for the organization in terms of time and budget.

Professional development should also include strategic recruitment. As you identify high performers and people you want to grow and engage you may discover gaping holes in your succession plan. Examining your bench strength and identifying early on where you have holes should help you decide if you can coach to promote internally, or if you need to hire from the outside. If you uncover a department that is stagnant or not growing despite development efforts, it might be time to bring someone in from the outside with fresh ideas and new motivational strategies.