Reducing Turnover and Reinvigorating Your Brand: The Power of RPO
RPO, or recruitment process outsourcing, is a partnership between your company and a team of experts who create a custom-fit comprehensive recruitment, onboarding, and staff retention strategy for your company’s goals. Top talent is easier to find when a specialized RPO team takes on the process, working seamlessly with your in-house team to provide talent services for which you don’t have the bandwidth or expertise.
RPOs can track down untapped talent pools.
When you outsource your recruitment efforts, you can relieve multiple pain points for your team. When you’re in need of talent, project delays can be a costly side effect. RPO services can tap into the best available talent pools, speeding up the process of finding valuable candidates so your company can get the work done sooner.
An RPO can make recruiting a revenue-generating process.
An RPO can also help you structure internal mobility to help decrease turnover and increase your bottom line. Recruiting top talent is easier when a prospective employee can see how they’ll be able to grow their career within your company, and retaining that employee long-term reduces recruitment expenses while increasing your bottom line through a career’s worth of productivity.
RPOs keep hiring efforts coordinated.
RPOs can pull together hiring systems across multiple locations through advanced databases and analytics, coordinating your hiring efforts so that the right people find the right opportunities. This organization keeps talented candidates updated so they see a well-oiled machine when involved in the hiring process. Looking professional to prospective hires is as important as their professionalism, and you develop a reputation for precision when you use an RPO’s ability to integrate hiring systems across locations.
RPO services keep your team from being swamped.
All in all, recruitment is a major undertaking that can swamp already busy team members on your own staff, so RPO solutions like the services offered by Incipio can be a highly effective way to bring on a team to help, relieving some pressure for your staff while invigorating your hiring process. RPO teams know the ins and outs of recruiting for multiple industries and can develop effective recruiting strategies that revolutionize how you hire.
An RPO Supports Your Recruiting Efforts in the Long Term
RPOs work closely with your internal teams to develop a full recruiting strategy for you and facilitate recruitment work. Instead of looking to fill one or two specific positions like a staffing or temp agency would, an RPO will support your recruiting efforts from start to finish. An RPO will develop recruiting strategies that reflect insider knowledge of your industry, create and fine-tune job descriptions to find the best talent, schedule interviews, coordinate pre-onboarding and streamline onboarding, screen candidates, and more.
Your business will benefit long-term when you develop a working relationship with an RPO service, as their guidance and process development will allow you to maintain agile and effective recruiting efforts now and into the future.
Industries That Benefit from RPO Services
RPO services are highly beneficial across a wide range of industries. From technology and healthcare to finance, retail, and manufacturing, companies in every sector can leverage RPO to enhance their recruitment processes. Each industry has unique challenges and needs when it comes to hiring, and an RPO can tailor strategies to meet these specific demands. For example, in technology, RPOs can help find highly skilled developers and engineers, while in healthcare, they can focus on recruiting qualified medical professionals. This versatility makes RPO an invaluable resource for companies aiming to attract top talent and streamline their hiring processes.
Manufacturing Recruitment Requires Expertise
Manufacturing recruitment is a field with unique considerations for attracting talent. Manufacturing jobs require unique skill sets and the right geographic location, and the talent pool for such hires can be competitive!
Turnover in the manufacturing sector is also increasing. If manufacturing companies want to maintain a dedicated workforce, they must develop an employer brand for existing and prospective employees that shows loyalty and investment in their workforce.
Incipio Provides Manufacturing Recruitment Solutions
Morris Packaging is a multi-million dollar flexible packaging manufacturing and design company in the Midwest that wanted an overhaul of its manufacturing recruitment strategy to improve talent acquisition and reduce turnover. They turned to Incipio in the spring of 2020 to act as an ongoing RPO for Morris Packaging, lighting the spark to ignite a new direction in manufacturing and corporate recruitment for the company.
Because Incipio is an RPO solution that has developed a team whose expertise spans multiple industries, developing an effective recruitment strategy by focusing on employer branding was rapid and effective. With targeted messaging and an authentic, honest approach, Incipio was able to jump-start Morris’s recruitment process and build a sustainable stream of hiring and retention options.
Building Positive Brand Awareness to Attract Talent Through Authenticity
Incipio helped Morris develop an employer brand and positioned their team to become brand ambassadors, telling prospective hires what they could expect when they came to work at Morris Packaging.
Incipio took these authentic, compelling messages and brought them to the prospective talent pool through a dual digital and on-the-ground strategy. By building an online social media presence and spreading messages about the satisfaction of existing employees and the possibilities available for prospective hires, the campaign increased its reach by thousands of impressions each month. Ongoing investment in online outreach helps create a digital footprint speaking to Morris’s investment in their team.
Incipio also spearheaded community outreach efforts that helped develop a word-of-mouth presence for Morris in the schools, career services, and churches, attracting 65% more applicants by the fourth month of the Incipio partnership. Incipio created the capacity to allow prospective hires to tour facilities and see the opportunities available in real time. They revamped job descriptions and helped restructure salary ranges to create competitive, accurate job listings that would attract the best talent to fit the position.
Developing a dual strategy to build positive brand awareness showed concrete results for applications in a few months, and that strategy has continued to pay off year after year. But how did Incipio help with turnover rates?
Discover the Full Impact of Our Partnership
To delve deeper into how Incipio transformed Morris Packaging’s recruitment and retention strategies, we invite you to explore our detailed case study. Learn more about our tailored approach, the challenges we addressed, and the remarkable results we achieved. Download the case study today and see how Incipio can revolutionize your workforce solutions. Click here to access the case study.
How to Shift Workplace Culture and Decrease Turnover
Incipio knows that an RPO solution must do more than just find talent; full workplace alignment is the key to decreasing turnover. The onboarding process for new hires must instill confidence, and the workplace culture must shift to prove to employees that they are valued members of a team.
Incipio worked with Morris to reinvigorate investment in employees, developing robust training programs that helped new and existing employees develop skills and increase their mobility within the company. Morris also increased their outreach efforts to employees, seeking opinions and providing performance evaluations tailored to support employees and understand the areas where Morris could make changes to improve employee satisfaction.
Within 90 days of these new strategies, Morris had a 50% reduction in employee turnover. That metric has continued to shrink, proving the efficacy of the workplace alignment efforts Incipio set in motion.
Incipio’s manufacturing recruitment practices make a workplace a magnet for talent
When Morris Packaging needed an all-in-one RPO solution to revitalize its hiring and retention efforts, it turned to Incipio. Their choice has proved to be a fruitful one, and four years later, their branding as an employer is strong and clear, and their workforce is now robust.
Incipio Workforce Solutions employs an RPO team that serves as a highly effective manufacturing recruiter. Not only is recruiting and hiring streamlined when Incipio is part of the process, but the long-term workplace culture changes that Incipio creates to reduce turnover lend strength to your brand.
To read the full details about Incipio’s ability to revolutionize the hiring culture at a company, download our case study on Incipio’s impact on Morris Packaging’s workforce.
If you’re ready to get started building positive brand awareness to improve your recruitment process, connect with Incipio Workforce Solutions today!
___________________________________
Incipio Workforce Solutions is a strategic partner in helping businesses thrive through recruiting, HR solutions, direct hire recruiting, employer branding, team building, and more! Since 2015, Incipio has been on a mission to transform the way companies attract, engage, and delight their team members. Our professional services break down the challenges you face and create manageable goals, obtainable standards, and process improvements to reorganize, revitalize, and redefine what was into what is possible. Comprised of expertise in HR, Recruiting, Employer Branding, and Service, Incipio gives companies the tools they need to successfully manage their employee experience from interview to retirement. For more information on how we can help you and your business, call us at 502-409-4821 or email us at [email protected].